Home Rapper Soulja Boy Net Worth: How Much Is Soulja Worth?

Soulja Boy Net Worth: How Much Is Soulja Worth?

Soulja Boy Net Worth: How Much Is He Worth?
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Soulja Boy, the American rapper and entrepreneur, is estimated to have a net worth of $10 million. This uncertainty stems from legal troubles and conflicting reports. He rose to fame in the late 2000s with hits like “Crank That,” but his career has seen ups and downs. He earns income through music, business ventures, and investments, but also faces financial challenges.

Net Worth$10 million
NameDeAndre Cortez Way
Birth DateJuly 28, 1990
BirthplaceAtlanta, Georgia, USA
Height5 ft 7 in (1.7 m)
Eye ColorBrown
Hair ColorBlack (often dyed)
OccupationRapper, record producer, video game developer, entrepreneur
Years Active2004 – Present
SpouseNever married
Children1 son (Kameron Way)
ParentsLisa Way (mother)
EthnicityAfrican American
AwardsNominated for Grammy Award for Best Rap Song (2008)
Real EstateOwns multiple properties in Atlanta
CarsKnown to own various luxury cars, including Rolls-Royce Ghost and Lamborghini Aventador

What is Soulja Boy’s Net Worth?

Soulja Boy’s net worth is estimated to be around $10 million. The year was 2007, and the world danced to the tune of “Crank That (Soulja Boy).” The single, a cultural phenomenon, propelled Soulja Boy (real name DeAndre Cortez Way) to superstardom. Record sales boomed, estimated to have generated millions within the first year alone. Endorsement deals flowed in, with brands like Xbox and Pepsi eager to capitalize on their youthful energy and digital-first reach. His debut album, “Soulja Boy Tell Em,” went platinum, solidifying his place as a music industry force.

Soulja, ever the innovator, refused to be a one-hit wonder. He launched his record label, SODMG, fostering new talent and expanding his entrepreneurial ambitions. He dabbled in video games, fashion lines, and even his video game console, the SouljaGame. These ventures, while not all reaching runaway success, showcased his diverse interests and relentless hustle.

Soulja Boy Net Worth: How Much Is He Worth?
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In recent years, Soulja’s financial landscape has become muddied by legal battles. A 2023 lawsuit brought by his ex-girlfriend resulted in a court ruling deeming his net worth “negative” due to outstanding debts and a significant tax lien. This starkly contrasted with his claims of a $30 million net worth, highlighting the discrepancy between public perception and financial reality.

Early Life and Education

Born in Chicago on July 28, 1990, Boy’s early life was marked by relocation and exposure to diverse influences. At six, he moved to Atlanta, immersing himself in the vibrant Southern rap scene. This period ignited his passion for music, and by 14, he was already experimenting with beat production and rapping, fueled by the encouragement of his supportive father. The move to Batesville, Mississippi, proved pivotal. His father, recognizing his son’s talent, equipped him with a home recording studio – a launchpad for DeAndre’s creative exploration.

DeAndre, then adopting the moniker “Soulja Boy,” understood the power of emerging technologies. In 2005, he began uploading self-produced tracks to YouTube, a bold move in the nascent platform’s early days. His infectious energy, catchy hooks, and unique blend of Southern rap and crunk resonated with audiences beyond geographical boundaries. Tracks like “Bapes” and “Haterz Gone Hate” garnered attention, establishing his distinct sound and online presence.

Soulja Boy Net Worth: How Much Is He Worth?
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In 2007, lightning struck. DeAndre produced and uploaded “Crank That,” a song that transcended the digital realm and exploded into pop culture consciousness. The infectious beat, coupled with a simple yet iconic dance move, propelled the song to the top of the Billboard Hot 100, holding the number-one spot for seven non-consecutive weeks. His debut album, “Soulja Boy Tell ‘Em,” further cemented his success, selling over two million copies and earning him a Grammy nomination.

Boy’s impact extends far beyond music. He recognized the power of branding and entrepreneurship, establishing his own record label, Stacks on Deck Entertainment, in 2004. He ventured into fashion with his clothing line, S.O.D., and even dabbled in video games with “Soulja Boy’s Gangsta Party.” Though not without controversies,

Personal Life

Boy’s musical journey began at a young age. Moving to Atlanta fostered his passion for hip-hop, and by 14, he had access to a home studio gifted by his father in Mississippi. This pivotal moment ignited a creative fire, leading him to experiment with beats and rhymes, uploading them onto fledgling platforms like YouTube in 2005. The internet, then in its early stages of democratizing music, proved to be the perfect catalyst.

In 2007, everything changed. A self-produced, self-promoted song called “Crank That” exploded online, its simple dance craze captivating audiences worldwide. The single, propelled by its catchy melody and viral video, reached number one on the Billboard Hot 100, making Soulja Boy, at 17, the youngest solo artist to achieve this feat. “Crank That” wasn’t just a hit; it redefined the landscape of hip-hop, proving that independent artists could find mainstream success through digital avenues.

Soulja Boy Net Worth: How Much Is He Worth?
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Beyond the viral fame, Soulja Boy possessed undeniable musical talent. His debut album, “Souljaboytellem.com,” showcased his production skills and lyrical versatility, exploring themes beyond the party anthems he was initially known for. Collaborations with established artists like Lil Wayne and Gucci Mane cemented his place in the industry.

However, Boy’s journey wasn’t without its detours. Legal troubles, controversies, and personal struggles made headlines, creating a narrative that often overshadowed his artistic pursuits. Despite the challenges, he remained prolific, releasing numerous mixtapes and albums, experimenting with different sounds, and collaborating with artists across genres.

Philanthropy and Activism

While the spotlight often shines on Boy’s later philanthropic endeavors, the seeds were sown early. In 2011, at the peak of his “Crank That” fame, he donated $50,000 to a Boys & Girls Club in his hometown of Atlanta. This act, though overshadowed by his larger-than-life persona, hinted at a desire to help his community.

Boy’s philanthropic spirit truly blossomed in response to external events. In 2017, Hurricane Harvey devastated Texas, leaving countless lives in disarray. Soulja Boy, without hesitation, donated $25,000 to the American Red Cross and actively encouraged his fans to donate and assist in relief efforts. This showcased his ability to mobilize his audience for a cause, proving his influence extended beyond music.

Soulja Boy Net Worth: How Much Is He Worth?
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In 2019, Soulja Boy took a bold step, opening up about his struggles with mental health. He shared his experiences with anxiety and depression on social media, sparking conversations and encouraging others to seek help if needed. He further solidified his commitment by partnering with organizations providing mental health resources to young people, particularly in underserved communities.

Social justice issues resonated deeply with Soulja. In 2020, the tragic death of George Floyd ignited nationwide protests against police brutality. Soulja Boy was vocal in his support, using his platform to advocate for reform and raise awareness about systemic racism. He participated in demonstrations, spoke out against police brutality, and financially supported organizations working towards social justice.

Soulja’s philanthropic efforts haven’t been without scrutiny. Some critics accused him of using charitable work for self-promotion, questioning the genuineness of his commitment. Others pointed to inconsistencies in his statements, highlighting the complexities of engaging in activism while maintaining a public persona. However, it’s undeniable that his actions have brought attention to important issues and provided tangible support to those in need.

Boy’s journey in philanthropy and activism is ongoing. Whether it’s supporting educational initiatives, advocating for mental health awareness, or raising his voice for social justice, he continues to use his platform to make a difference. His story serves as a reminder that even amidst the glitz and glam of the music industry, there’s a desire to connect with and contribute to the betterment of society. While the debates surrounding his methods may persist, his impact on communities and the awareness he’s raised around crucial issues cannot be ignored.

Assets and Investments

Soulja Boy’s ascent in the real estate game began in 2010 with the purchase of a sprawling mansion in Atlanta, Georgia. This initial investment sparked a passion for property acquisition, leading him to amass a collection of over 20 properties across the United States. From luxurious Los Angeles estates to income-generating rental properties in Mississippi, his real estate portfolio is estimated to be worth a staggering $20 million.

Undeterred by the boundaries of music, Soulja ventured into various business sectors. In 2008, he launched SODABoy, a streetwear clothing line catering to fans with its urban-inspired designs. The brand’s success fueled further ventures, including SouljaGame, a video game console company aimed at retro gaming enthusiasts. In 2021, he tapped into the burgeoning cannabis market with Soulja Exotics, offering a line of high-quality marijuana products.

Soulja Boy Net Worth: How Much Is He Worth?
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Recognizing the potential of technology, Soulja Boy invested in several tech startups, including a poker gaming website and app. He also diversified his portfolio with investments in publicly traded companies, demonstrating a keen understanding of long-term wealth creation strategies.

Boy’s collection of luxury cars is a testament to his success. With Ferraris, Lamborghinis, and Rolls-Royces gracing his garage, he indulges in his passion for automobiles. His love for jewelry is no secret either, as his extensive collection of diamond chains, watches, and rings reflects his flamboyant personality.

Boy’s story isn’t just about accumulating wealth; it’s about the journey itself. From his early days uploading music on Myspace to becoming a cultural phenomenon with “Crank That,” he constantly reinvented himself, embracing new opportunities and challenging conventions. His entrepreneurial spirit shines through in his diverse ventures, each a testament to his ability to identify trends and capitalize on them.


Soulja Boy began experimenting with music production in his teens. His DIY approach, driven by self-taught production skills and a MySpace presence, laid the foundation for his early collaborations. In 2004, he linked up with fellow Atlanta rapper Arab, resulting in the mixtape “Arab & Soulja Boy.” This collaboration generated local buzz, leading to the independent release of Boy’s solo debut, “Unsigned Hype,” in 2005.

The track “Crank That,” released in 2007, became a cultural juggernaut. Its simple yet infectious dance craze dominated MTV and YouTube, propelling Soulja to mainstream success. This momentum fueled further collaborations, including appearances on tracks by established artists like Gucci Mane and Shawty Lo. In 2007, he released his major-label debut, “Soulja Boy Tell’em,” featuring guest appearances from Lil Wayne, T.I., and Pharrell Williams, solidifying his status as a rising star.

Soulja Boy Net Worth: How Much Is He Worth?
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As the 2000s progressed, Boy’s collaborations became more daring and diverse. He ventured beyond hip-hop, working with pop artists like Miley Cyrus (“I Wanna Party”) and Sam & Dave (“Soulja Girl”). These unexpected partnerships, while raising eyebrows, showcased his versatility and willingness to push boundaries. He also continued to collaborate within hip-hop, joining forces with established names like Rick Ross and Kanye West while nurturing burgeoning talents like Chief Keef and Migos.

The 2010s saw Boy’s musical reach expand globally. He embraced international sounds, collaborating with Jamaican dancehall artist Konshens (“Badman Ting”) and South Korean rapper Zico (“Warren G”). These partnerships exposed him to new audiences and musical influences, further enriching his sonic palette. Additionally, he continued to work with prominent figures within hip-hop, including Travis Scott, Juicy J, and 2 Chainz.

The past few years have witnessed a resurgence of interest in Boy’s music. His early hits gained renewed popularity on streaming platforms, and his unique production style resonated with a new generation of artists. This led to a string of high-profile collaborations, including tracks with Tyga, Lil Yachty, and the internet sensation Dr. Disrespect. Notably, Soulja has made waves in the K-pop scene, collaborating with artists like B. I (“BTBT”) and the group DRIP (“Flavor”). These collaborations represent a fascinating cultural exchange, bridging the gap between American hip-hop and Korean pop music.

Awards and Nomination

Emerging onto the scene in 2007, Boy’s self-produced, self-promoted single “Crank That” became an instant phenomenon. The infectious dance craze took the world by storm, topping the Billboard Hot 100 for seven non-consecutive weeks and propelling Soulja into the limelight. This meteoric rise led to his first major nomination – Best Rap Song at the 50th Annual Grammy Awards in 2008 for “Crank That.” While the award ultimately went to Kanye West and T-Pain, the nomination itself was a testament to the song’s undeniable impact.

Beyond the Grammys, Boy garnered nominations at various award shows, including:

  • BET Awards:
    • 2007: Best New Artist
    • 2008 & 2009: Viewer’s Choice Award for “Crank That” and “Kiss Me Thru the Phone” respectively
  • BET Hip-Hop Awards:
    • 2007: Won Best Hip-Hop Dance for “Crank That”
  • Ozone Awards:
    • 2007: Won Patiently Waiting: Mississippi
    • 2008: Nominated for Best Breakthrough Artist
  • Nickelodeon Kids’ Choice Awards:
    • 2007: Nominated for Favorite Male Singer
  • Teen Choice Awards:
    • 2009: Nominated for Choice Music: Rap Artist and Choice Music: R&B Track for “Kiss Me Thru the Phone”

These nominations, while he didn’t win them all, highlighted the early recognition Soulja received for his innovative sound and captivating persona.

Soulja Boy Net Worth: How Much Is He Worth?
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While some might solely focus on award wins, Boy’s true impact lies beyond trophies. He was a pioneer in several key areas:

  • Social Media Savvy: Before the age of widespread social media influencers, Boy utilized platforms like Myspace and YouTube to directly connect with fans, promote his music, and build a dedicated following. This paved the way for many artists who followed, demonstrating the power of direct audience engagement.
  • DIY Production: Soulja produced many of his early hits using affordable software, showcasing the democratization of music creation and inspiring countless aspiring artists to explore independent production.
  • Viral Dance Crazes: “Crank That” wasn’t just a song; it was a cultural phenomenon. Boy’s knack for creating catchy dance moves translated into viral trends, engaging fans beyond just listening and fostering a sense of community.

Soulja’s influence on the music industry is undeniable. He paved the way for a generation of rappers who embrace DIY production, social media engagement, and genre-bending sounds. Artists like Chief Keef, Lil Pump, and Ski Mask the Slump God cite him as an inspiration, highlighting his lasting impact on contemporary hip-hop.

Furthermore, Boy’s influence extends beyond hip-hop. His innovative use of social media and viral marketing strategies have resonated with creators across various fields, demonstrating the power of authenticity and audience connection.

Significant Life events

Soulja Boy’s musical aspirations bloomed at 14, with him mastering the art of beat production on FruityLoops software. In 2005, his song “Freek” found its home on SoundClick, marking the first public step on a path brimming with potential. But it was 2007 that truly ignited the Boy phenomenon. Armed with a catchy hook, self-produced beats, and the now-iconic dance moves, “Crank That” exploded onto YouTube, capturing the digital zeitgeist and propelling a 17-year-old Way into the spotlight.

The success of “Crank That” wasn’t just a viral moment; it was a cultural earthquake. The song topped the Billboard Hot 100 for seven weeks, earning Soulja a Grammy nomination and a deal with Interscope Records. His debut album, “Souljaboytellem.com,” followed in 2007, solidifying his status as a rising star. Collaborations with industry heavyweights like Lil Wayne and Kanye West cemented his place, while hits like “Pretty Boy Swag” (2010) further amplified his influence.

Soulja Boy Net Worth: How Much Is He Worth?
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However, Soulja Boy’s ambitions transcended music. He established his own label, Stacks on Deck Entertainment, in 2010, showcasing his entrepreneurial spirit. His ventures extended beyond music, with the launch of the SouljaGame console in 2016 and a foray into the fashion world with his SODMG clothing line. Even the gaming world felt his impact, with Soulja Boy amassing a dedicated Twitch following.

Boy’s journey hasn’t been without its hurdles. Legal issues and personal struggles tested his resilience, but his dedication to his craft and entrepreneurial spirit never wavered. He continued releasing music, collaborated with younger artists, and embraced the ever-evolving digital landscape. In 2022, he welcomed his first child, marking a new chapter in his life.

Boy’s legacy extends far beyond chart-topping hits and viral dances. He democratized music creation and distribution, empowering a generation of artists to embrace the digital world. His entrepreneurial spirit continues to inspire, paving the way for musicians to explore diverse avenues beyond traditional industry structures. He challenged norms, redefined expectations, and carved his own path, leaving an indelible mark on the music industry and pop culture.

Impact and legacy

In 2004, a 16-year-old Soulja from Mississippi began uploading self-produced tracks to his MySpace page. The internet, still burgeoning but ripe for disruption, became his stage. One song, “Crank That (Soulja Boy),” uploaded in March 2007, took off like wildfire. Its catchy beat, infectious dance moves, and simple yet memorable lyrics resonated with audiences worldwide. It climbed the Billboard Hot 100, reaching number one in September 2007, a testament to the power of online platforms and DIY spirit.

While “Crank That” solidified his mainstream recognition, Boy’s impact extends far beyond a single hit. He was a pioneer in several aspects:

  • Digital Music Champion: By bypassing traditional gatekeepers and utilizing the internet for promotion and distribution, he paved the way for independent artists to build careers online. MySpace and YouTube became his tools, blurring the lines between artist and label, and inspiring countless future stars.
  • Production Prodigy: He not only rapped but also produced his beats, blurring the lines between artist and producer. This DIY approach influenced a generation of rappers to take control of their sound and image.
  • Slang Innovator: His playful slang terms like “swag” and “turn my swag on” became cultural touchstones, influencing fashion, memes, and everyday language.
Soulja Boy Net Worth: How Much Is He Worth?
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Soulja Boy’s influence transcends charts and sales figures. He democratized music creation and distribution, empowering a generation of artists to find their voices online. His unique sound and slang resonated with millions, shaping pop culture and casual language. However, his legacy is not without its complexities.

  • Commercial Fluctuations: While undeniably impactful, his early commercial success wasn’t sustained. Some argue his later work lacked the innovation of his early hits.
  • Controversial Figure: Public feuds and legal disputes have overshadowed his music for some, creating a complex image.
  • Lyrical Scrutiny: Critics argue his lyrics lack the lyrical depth of other rappers, focusing more on catchiness and simplicity.

Despite these complexities, Boy’s influence on hip-hop and pop culture remains undeniable. He was a visionary who understood the power of the internet and DIY spirit, pioneering new modes of music creation and distribution. His impact on slang, dance moves, and the overall soundscape of hip-hop resonates to this day. While his legacy is multifaceted, his pioneering spirit and cultural influence deserve recognition.

What is Soulja Boy’s Net Worth?

Soulja Boy’s net worth is estimated to be around $10 million.

What is Soulja Boy’s real name?

DeAndre Cortez Way.

Where was Soulja Boy born and raised?

Atlanta, Georgia, USA.

Did Soulja Boy graduate high school?

No, he left school to pursue music full-time.

Is Soulja Boy married?

No, he has never been married.

Does Soulja Boy have any children?

Yes, he has one son.

Has Soulja Boy been involved in any controversies?

Yes, he has faced several legal issues throughout his career.

Is Soulja Boy involved in any charities?

Yes, he has supported various charities and causes over the years.

Does Soulja Boy take a stance on social issues?

Yes, he has been vocal about various social issues, including police brutality and gun violence.

When did Soulja Boy release his first song?


What is Soulja Boy most famous song?

“Crank That” (2007).

How many albums has Soulja Boy released?

Over 15 studio albums.

Does Soulja Boy still make music?

Yes, he is still actively releasing music.

Who has Soulja Boy collaborated with?

He has collaborated with numerous artists, including Kanye West, Lil Wayne, Gucci Mane, and Travis Scott.

Is he known for any specific collaborations?

Yes, his collaborations with Drake and Chief Keef are particularly notable.

Has Soulja Boy won any awards?

Yes, he has won several awards, including an MTV Video Music Award and a BET Award.

Has Soulja been nominated for any major awards?

Yes, he has been nominated for several Grammy Awards.

What was Soulja breakout moment?

The release of “Crank That” in 2007.

Has Soulja faced any major challenges in his career?

Yes, he has faced legal issues and periods of declining popularity.

How has Soulja bounced back from challenges?

He has remained persistent and continued to release music, finding success through online platforms and reinvention.

How has Soulja Boy influenced music?

He is considered a pioneer of ringtone rap and has influenced countless artists with his unique style and sound.

What is Soulja cultural impact?

He has been a major figure in pop culture, with his music, dance moves, and persona impacting fashion, trends, and slang.

What is Soulja legacy?

He is remembered as an influential and innovative artist who helped shape the sound of hip-hop in the 2000s and beyond.

Did Soulja create his own video game?

Yes, he released “Soulja Boy’s Soda Drink” in 2008.

He is known for his extensive use of social media. What was his first platform?


Does Soulja have any nicknames?

He is also known as Mr. Crank Dat and SOD (Swag On Deck)