Mossimo Giannulli net worth in 2024 has become a topic of interest for many fans. He is a well-known fashion designer and the husband of actress Lori Loughlin. Mossimo has made a name for himself in the fashion world, creating popular clothing lines that many people love.
Let’s take a closer look at his earnings, sources of income, and how he built his wealth over the years.
Mossimo Giannulli in Brief
Full Name | Mossimo Giannulli |
Date of Birth | June 4, 1963 |
Place of Birth | Los Angeles, California, USA |
Occupation | Fashion Designer, Entrepreneur |
Height | 5 ft 10 in (178 cm) |
Spouse | Lori Loughlin |
Children | Isabella Rose, Olivia Jade |
Net Worth | $80 million |
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What is Mossimo Giannulli Net Worth in 2024?

Mossimo Giannulli is an American fashion designer with a net worth of $80 Million as of 2024. The main source of Mossimo Giannulli’s wealth mainly comes from his success as a fashion designer.
He founded Mossimo, a popular clothing brand, in 1986. The brand became famous for its casual wear, like t-shirts, jeans, and swimsuits. Mossimo grew quickly and became very popular in the 1990s, eventually selling in major stores like Target.
Giannulli made a lot of money when he sold part of the company and made deals with retailers. His wealth also grew from investments and business ventures outside of fashion. However, his involvement in the college admissions scandal has affected his public image in recent years.
Mossimo Giannulli: A Rich Journey
Bold Moves

Mossimo Giannulli started his clothing company with help from his dad, getting a $100,000 loan. His idea was to make beachwear like Stussy, a popular brand. He put his “M” logo on shorts and shirts, following Stussy’s limited-release strategy that made fans feel special.
Rising Success
In just a year, Mossimo made $1 million. By year two, selling sweaters and more, he made $4 million. In 1992, his company brought in $32 million.
The company went public in 1996 when Mossimo was 32. He had 300 staff and $70 million in yearly sales. His stake in the company made him very rich, about $275 million.
Highs and Lows
At its best, Mossimo’s company was worth $500 million. But in 1998, shares fell a lot, dropping Mossimo’s wealth to $50 million. This happened because they tried to sell expensive clothes, losing their original fans.
In 2000, Mossimo made a deal with Target for $8.5 million a year. Later, in 2006, he sold his company for $135 million.
Mossimo Giannulli’s Early life

Mossimo Giannulli, born on June 4, 1963, in Los Angeles, comes from Italian parents. His dad, Gene, was an architect, and his mom, Nancy, was a homemaker. Mossimo grew up in Encino, California. In first grade, a teacher suggested he change his name to Mossimo because it was easier to say.
After high school, Mossimo went to the University of Southern California (USC) to study business and architecture. He was there for three years but dropped out in 1987. Later, in a college admission scandal, it was reported that he tricked his dad into giving him money for tuition. Instead of using the money for school, he funded his t-shirt business.
Mossimo only attended USC for a spring semester in 1984. He wasn’t a full-time student but was in a special program that anyone could join. He lived in the Beta Theta Pi fraternity house. The fraternity said it was normal for non-students to hang out there.
Mossimo Brand

In 1986, Giannulli started Mossimo, a clothing company for young people in Newport Beach, California. They sold shirts, jeans, jackets, socks, underwear, and accessories.
In the first year, he made $1 million. The next year, it was $4 million. By 1991, they added sweatshirts and sweaters. In 1995, they included clothes for women and men’s suits.
In 1996, Mossimo became a public company but struggled when it tried to move from casual wear to high fashion. To recover, they partnered with Target in 2000 for $27.8 million. In 2006, Iconix Brand Group bought Mossimo.
Success
In 1996, Mossimo’s company made $76 million a year and earned $12 million in profits. The company also became public that year. After the first day of trading, Mossimo Giannulli was worth $275 million before taxes. He owned 73% of the company. At its best, the company’s worth was $500 million, with shares valued at $50 each.
Decline
Things turned around by 1998. The company’s shares dropped by 90% to $4.75. Mossimo’s ownership in the company decreased to $50 million. The problem was expanding too much into fancy clothes, losing the original customers, and failing to attract new ones. This expansion cost a lot and might have been too quick.
Over the following years, the company lost many millions of dollars. As growth slowed and costs went up, the stock price sank to $4.75. Mossimo Giannulli sold the company to Iconix Brand Group. Now, the clothes are only sold at Target stores.
Mossimo Giannulli’s Personal Life

Mossimo Gianulli married “Full House” actress Lori Loughlin in 1997. They first met in 1995 when Lori was still married to Michael R. Burns, who worked in the entertainment industry. Lori’s divorce from Burns was finalized in 1996.
Mossimo and Lori have two daughters together. Their names are Isabella Rose and Olivia Jade. Olivia is beauty vlogger and she is famous on social media.
College Bribery Scandal
In 2019, Giannulli and his wife Lori Loughlin got in trouble for trying to cheat their daughters’ way into USC. They paid $500,000 to make it look like their daughters were joining the rowing team, even though they never rowed before. They were caught and charged with fraud.
Prison Sentence
Giannulli got five months in prison and a $250,000 fine, while his wife got two months and a $150,000 fine. They both had to leave their fancy club and were supposed to report to prison by November 19. Giannulli didn’t go on time, and his visits to see his wife were stopped because of COVID-19.
Giannulli finally went to prison on November 19, 2020, but had some problems because of COVID-19 rules. He complained about being isolated and having tough treatment. He was released to home confinement on April 2, 2021, finishing his sentence a day early. He stayed on supervised release until April 2023.
Mossimo Giannulli’s Real Estate
From 2015 to 2020, Lori Loughlin and Mossimo Giannulli lived in a fancy mansion in Bel Air, California. They bought the house for $14 million in 2015. After that, they spent a lot of money on upgrades. They tried to sell it for $35 million but didn’t find any buyers. They lowered the price to $28.7 million but eventually sold it for $18 million to Tinder co-founder Justin Mateen. They sold the home just weeks after leaving the Bel-Air Country Club due to complaints about their membership.
Before living in Bel Air, the couple owned a big mansion in Beverly Hills, which they sold in 2015 for $18 million. They had also lived in another Bel Air home that sold for $40 million in 2018. Additionally, they owned a house in Aspen, Colorado, which sold for $7.6 million in July 2015.
They also had a property in Laguna Beach’s Emerald Bay. They bought this home in 1997 for $1.36 million and tried to sell it in 2008 for $12.99 million. After the market crashed, they lowered the price to $8.5 million and finally accepted $4.1 million a year later.
In September 2021, Lori and Mossimo bought a new 9,000-square-foot home in La Quinta, California, for $13 million. In August 2020, they paid $9.5 million for a 12,000-square-foot home in Hidden Hills, California, which sits on 1.6 acres. Lori’s “Full House” co-star, John Stamos, lives in the same community. They listed this home for sale in April 2024 for $17.5 million.