Latto Net Worth 2024: How Much is the ‘Big Energy’ Rapper Worth?

Latto net worth is estimated to be around $5 million as of 2024. Latto is an American rapper, singer, and songwriter born on December 22, 1998. She first grabbed attention in 2016 when she won the debut season of Jermaine Dupri‘s reality show “The Rap Game” under the name Miss Mulatto. Despite her victory, she chose not to sign with Dupri’s So So Def Recordings.

Latto’s big break came with her 2019 single “Bitch from da Souf” which went double platinum according to the RIAA and marked her first entry on the Billboard Hot 100. After signing with RCA Records the track led to her debut album Queen of da Souf (2020). This album performed well on the Billboard 200 and featured the platinum hit “Muwop” with Gucci Mane. In 2021, MTV recognized her as the “Global Push Artist of the Month.”

A name change to Latto in 2021 signaled a new era for her career. Her single “Big Energy” became a massive hit peaking at number three on the Billboard Hot 100 going triple platinum and ranking seventh on the Year-End Hot 100 chart. The song’s live performance even earned a Grammy nomination. “Big Energy” was the lead single for her second album 777 which reached number 15 on the Billboard 200. That year Latto was honored as Variety’s “Breakthrough Artist” and received a Grammy nomination for Best New Artist.

Her success continued with a feature on Jungkook’s 2023 single “Seven” which hit number one on both the Billboard Hot 100 and Billboard Global 200. Her song “Put It on da Floor Again” featuring Cardi B also climbed to number 13 on the Hot 100 in the same year.

In addition to her Grammy nominations, Latto was up for Best New Hip Hop Artist at the 2020 BET Hip Hop Awards and Top Rap Female Artist at the 2022 Billboard Music Awards. She was a member of the 2020 XXL Freshman Class and won the BET Award for Best New Artist in 2022. Her achievements at the 2022 MTV Video Music Awards included nominations for Best New Artist Video For Good and Best Hip Hop. Her single “Big Energy” won Song of the Year and her album 777 was nominated for Hip Hop Album of the Year at the 2022 BET Hip Hop Awards.

What is Latto Net Worth in 2024?

Latto is an American rapper, singer, and songwriter with a net worth of $5 Million, according to Celebrity Net Worth. The main source of Latto’s net worth primarily comes from her successful music career.

She gained popularity after winning the first season of the reality TV show “The Rap Game.” Since then, she has released several hit songs and albums, which have sold well and streamed millions of times.

In addition to her music sales, Latto earns money from concerts, brand endorsements, and social media promotions. Her growing fame and consistent music releases have significantly boosted her financial success.

Latto’s Early Life

Alyssa Michelle Stephens also known as Latto was born in Columbus Ohio on December 22, 1998. Her parents are Misti Pitts and Shayne Stephens. She went to Lovejoy High School in Clayton County Georgia where she faced bullying for being “light-skinned.” This experience led her to adopt the stage name Miss Mulatto when she started rapping inspired by the term “mulatto.”

Stephens has a mixed racial background; her mother is white and her biological father is African American. She developed an interest in rap at the age of ten and began writing her songs. Before pursuing music she was involved in drag racing.

Latto’s Career

The Rap Game

In 2016, Stephens joined the reality show “The Rap Game” on Lifetime which was produced by Jermaine Dupri and Queen Latifah. This competition-style series followed young aspiring rappers over eight weeks. Latto known then as “Miss Mulatto” won the competition. She was offered a record deal by Dupri’s So So Def Records but decided not to accept it feeling the offer wasn’t adequate. Instead, she chose to pursue her music career independently.

Her second mixtape “Latto Let ‘Em Know” came out in April 2017 and featured artists like Molly Brazy, Lil Key, Crucial, and Silentó. One of the singles “Response Diss” was aimed at another contestant from the show Young Lyric. This sparked a feud between them resulting in diss tracks trading insults about various personal matters.

Queen of Da Souf

From 2019 to 2020, Latto experienced a breakthrough. In January 2019, she released “Bitch from da Souf” and performed at the Rolling Loud festival in Miami Florida in May 2019. In June 2019, her EP “Big Latto” was released featuring the hit single “Bitch from da Souf” which reached number 95 on the Billboard Hot 100 and was certified gold by the RIAA. The song later got a remix with Saweetie and Trina included in her third EP “Hit the Latto” released on December 12.

In March 2020, She signed with RCA Records. She released promotional singles like “No Hook” in April and “He Say She Say” in May. In July 2020 Latto paid homage to Gucci Mane by recreating some of his album covers and released “Muwop” featuring Gucci Mane. She also made a cameo in Cardi B’s “WAP” music video and featured on NLE Choppa’s “Make Em Say.”

Latto was named part of XXL’s 2020 Freshman Class in August and announced her debut album “Queen of da Souf” released on August 21, 2020. The album included singles like the remix of “Bitch from da Souf” and “Muwop” along with promotional tracks “No Hook” and “He Say She Say” and reached number 44 on the US Billboard 200.

In September 2020, She was featured on the remix of Chloe x Halle’s “Do It” alongside Doja Cat and City Girls and on G-Eazy’s single “Down.” Music videos for her singles “On God” and “In n Out” were released in September and October 2020. Latto was nominated for Best New Hip Hop Artist at the 2020 BET Hip Hop Awards and performed there. In December 2020 she released an extended version of “Queen of da Souf” with five new songs including the single “Sex Lies” featuring Lil Baby.

777 and Sugar Honey Iced Tea

In January 2021, She decided to change her stage name from “Mulatto” due to controversy over the term being considered offensive and colorist.

In February 2021, Latto was honored as MTV’s Global Push Artist of the Month. By March she became the first female rapper from Atlanta to have two solo records “Bitch from da Souf” and “Muwop” certified gold and platinum.

In May 2021, She revealed she had officially adopted her new stage name “Latto” following backlash over her previous name. This change was first seen on streaming platforms on May 18 when her name was updated on her feature in Toosii’s album Thank You for Believing. She also dropped a new single called “The Biggest” to mark her new name.

On September 24, 2021, Latto released “Big Energy” the lead single from her second studio album. This song became her highest-charting track on the Billboard Hot 100 reaching number three. Mariah Carey joined her for the remix in March 2022. Following this she released another single “Soufside” on November 5.

On March 9, 2022, She announced her new song “Wheelie” featuring fellow Atlanta rapper 21 Savage would drop on March 11. All these tracks were part of her second album 777 released on March 25. She also released “Pussy” on July 15 and featured on Chloe Bailey’s single “For the Night.”

In February 2023, Latto received a Grammy nomination for Best New Artist. She released “Lottery” on February 17 and collaborated with South Korean singer Jungkook on his debut solo single “Seven” in July which debuted at number one on the Billboard Hot 100. She was also listed in Forbes 30 Under 30 for 2024 in music. On October 12, 2023, Latto dropped “Did Somebody Say” a rap-opera track with Christina Aguilera.

In January 2024, Latto featured on the remix of Jennifer Lopez’s song “Can’t Get Enough” the first single from Lopez’s upcoming album This Is Me…Now. Latto then announced her single “Sunday Service” on February 5, 2024, showcasing cover art featuring a collage of prominent women rappers with their eyes hidden by black bars.

Latto’s Personal Life

In 2017, Latto launched her store called Pittstop Clothing in Jonesboro Georgia.

In May 2019, Latto was arrested for theft after being mistaken for someone else. She responded by releasing a song titled “Fuck Rice Street” expressing her innocence and frustration with the police.