Home Singer JoJo Siwa Net Worth: How Much Is JoJo Worth?

JoJo Siwa Net Worth: How Much Is JoJo Worth?

JoJo Siwa Net Worth: How Much Is She Worth?
Image source

JoJo Siwa, the energetic dancer, singer, and entrepreneur, is estimated to have a net worth of around $20 million. She rose to fame on reality TV, then parlayed that into music, merchandise, and YouTube, becoming a marketing powerhouse for children’s products. Her colorful persona and catchy tunes have captivated young audiences, fueling her diverse income streams.

Net Worth$20 million
NameJoJo Joanna Siwa
Birth DateMay 19, 2003
BirthplaceOmaha, Nebraska, USA
Height5 ft 6 in (1.68 m)
Eye ColorBrown
Hair ColorBlond (naturally), usually brightly dyed
OccupationSinger, dancer, actress, entrepreneur, television personality
Years Active2011-present
ParentsJessalynn Siwa (mom), Tom Siwa (dad)
SiblingsMatt Siwa (brother)
AwardsTeen Choice Award (2016), Nickelodeon Kids’ Choice Award (2017, 2018),
Guinness World Record (2017), Streamy Award (2020), and more
Real EstateOwns a home in Los Angeles, California
CarsOwns a customized Mercedes-Benz G-Wagon and other vehicles
LinksOfficial Website

What is JoJo Siwa’s Net Worth?

JoJo Siwa’s net worth is estimated to be around $20 million. JoJo’s star began to shine long before the iconic bow took center stage. At age 5, she mesmerized audiences with her dancing prowess, competing in Abby’s Ultimate Dance Competition (2011-2013). Though technically too young, her talent shone through, captivating viewers and paving the way for her reality TV debut on Dance Moms (2013-2016). While her tenure on the show was marked by both triumphs and challenges, it undeniably catapulted her into the spotlight, laying the groundwork for her future success.

The year 2013 marked a turning point. Adorned with her signature vibrant bows, JoJo’s infectious personality and energetic performances resonated with audiences, particularly young girls. The iconic bow transcended fashion, becoming a symbol of self-expression and individuality. Recognizing this unique phenomenon, Nickelodeon struck a deal with JoJo, launching her merchandise line in 2016. Bows, clothing, accessories, and more emblazoned with her name flew off shelves, establishing the “JoJo Siwa brand” as a force to be reckoned with.

JoJo Siwa Net Worth: How Much Is She Worth?
Image source

JoJo’s talent wasn’t limited to dance. In 2016, she released her debut single, “Boomerang,” which became an instant hit, topping the Billboard Kid Digital Songs chart. A string of catchy singles and albums followed, solidifying her status as a pop music sensation. Meanwhile, her YouTube channel, launched in 2016, amassed millions of subscribers, generating significant revenue through advertising and partnerships. Beyond music and merchandise, JoJo explored acting, starring in films like “High School Musical: The Musical: The Series” (2019-2020) and voicing characters in animated projects.

Even amidst a global pandemic, JoJo’s entrepreneurial spirit thrived. She launched her own production company, JoJo Siwa Entertainment, in 2020, further diversifying her portfolio. From touring and producing content to lending her name to various endorsements, she continued to build her brand. In 2021, she made history as the youngest contestant on Dancing with the Stars, reaching the finals and inspiring audiences with her perseverance and talent.

Early Life and Education

Joelle Joanie Siwa entered the world on May 19, 2003, in Omaha, Nebraska. Immersed in the world of dance from a young age thanks to her mother, Jessalynn, a professional dance instructor, Siwa’s natural talent and infectious enthusiasm were evident early on. Her early years were filled with dance classes, competitions, and a growing confidence that would later shine on national stages.

At just nine years old, Siwa took a leap of faith, auditioning for the second season of “Abby’s Ultimate Dance Competition” in 2013. Though she didn’t win, her undeniable charisma and signature style captured hearts, making her a fan favorite and launching her into the public eye. This reality TV stint was just the beginning, as Siwa quickly transitioned to “Dance Moms” in 2015, joining Abby Lee Miller’s elite team alongside her mother. While their unconventional approach and outspoken personalities sometimes clashed with the demanding instructor, Siwa’s talent and determination shone through, solidifying her status as a breakout star.

JoJo Siwa Net Worth: How Much Is She Worth?
Image Source

Details surrounding Siwa’s formal education are somewhat limited, and understandably so. Her career trajectory took off early, demanding time and focus outside traditional classrooms. However, it’s crucial to understand that Siwa’s education extended far beyond textbooks and standardized tests. She honed her skills through rigorous dance training, vocal coaching, and on-the-job learning on reality shows and live performances. The entertainment industry became her classroom, teaching her invaluable lessons in performance, discipline, and resilience.

Siwa’s dedication to continuous learning transcends traditional academic boundaries. She has actively pursued various skill sets, expanding her repertoire beyond dance and singing. From songwriting and choreography to entrepreneurship and social media mastery, Siwa has displayed a remarkable ability to adapt and evolve. Her YouTube channel, boasting over 12 million subscribers, serves as a platform for her creativity, showcasing her comedic timing, vlogging skills, and genuine connection with her young audience.

Siwa’s journey transcends mere entertainment. She has become a powerful role model for young audiences, advocating for individuality, self-expression, and kindness. Her signature vibrant bows and colorful outfits, often seen as unconventional, became symbols of embracing one’s uniqueness and defying societal expectations. Siwa’s open and supportive stance towards the LGBTQ+ community further cemented her status as a positive influence, encouraging young people to be their authentic selves.

Personal Life

JoJo Siwa’s life has been intertwined with dance from a young age. By the age of 5, she was already competing, showcasing her talent and unwavering passion. Her undeniable charisma and signature bows caught the attention of producers, leading her to appear on the popular reality show “Dance Moms” in 2013. Despite leaving the show after two seasons due to creative differences, Siwa’s star continued to rise.

Siwa’s signature bows, inspired by her grandmother, transcended fashion to become a cultural phenomenon. They adorned everything from backpacks to bedazzled costumes, solidifying her brand identity. Coupled with catchy songs like “Boomerang” and “Hold the Drama,” Siwa quickly became a Nickelodeon darling, starring in shows like “The Thundermans” and “Lip Sync Battle Shorties.” She also embarked on successful tours, captivating audiences with her dynamic performances and infectious energy.

JoJo Siwa Net Worth: How Much Is She Worth?
Image source

In January 2021, Siwa’s personal life took a significant turn when she came out as a member of the LGBTQ+ community. This bold declaration resonated deeply with fans, making her a beacon of inclusivity and acceptance. As she navigated personal relationships and explored her own identity, Siwa became an advocate for self-love and body positivity, speaking out against discrimination and bullying.

Throughout her journey, Siwa has leveraged her platform to support causes close to her heart. She advocates for LGBTQ+ rights, frequently partnering with organizations like GLAAD and The Trevor Project. Additionally, she actively promotes body positivity and encourages young fans to embrace their unique selves.

Philanthropy and Activism

Siwa’s philanthropic side shines brightly when it comes to children. Her association with children’s hospitals began in 2016, when she visited patients at Children’s Miracle Network Hospitals, bringing smiles and hope. Since then, her dedication has only grown. She regularly visits hospitals, donates proceeds from merchandise sales, and even designs limited-edition bows for specific hospitals, like the Nicklaus Children’s Health Care Foundation. These visits are more than just photo ops; they’re heartfelt interactions that leave a lasting impact on both patients and Siwa herself.

Beyond hospitals, Siwa uses her platform to fight against bullying. Partnering with organizations like PACER Center, she raises awareness about the harmful effects of bullying and encourages kindness and inclusion. Her message resonates deeply with young audiences, reminding them that everyone deserves to feel safe and accepted.

JoJo Siwa Net Worth: How Much Is She Worth?
Image Source

But Siwa’s activism extends further. As an openly pansexual individual, she is a vocal advocate for LGBTQ+ rights. She attends Pride parades, collaborates with LGBTQ+ organizations, and speaks out against discrimination. Her message is clear: love is love, and everyone deserves to be treated with respect, regardless of their sexual orientation or gender identity.

Siwa knows the power of self-acceptance, especially for young audiences bombarded with unrealistic beauty standards. She actively promotes body positivity, encouraging fans to embrace their individuality and challenge conventional notions of beauty. Her message is simple yet powerful: you are beautiful just the way you are.

Furthermore, Siwa openly discusses her struggles with mental health, shattering the stigma surrounding these issues. By sharing her experiences, she encourages young people to seek help and prioritize their mental well-being. Her vulnerability fosters a sense of community and reminds everyone that they are not alone.

Jojo Siwa’s philanthropic and activist endeavors are not merely side projects; they are an integral part of who she is. Her genuine passion and dedication inspire millions of young people to embrace their differences, stand up for what they believe in, and make a positive impact on the world. She is a beacon of hope, reminding us that even the smallest act of kindness can create ripples of change.

Assets and Investments

Jojo’s journey began in 2013 on “Dance Moms,” where her talent and personality shone brightly. Fast forward to 2019, and the 16-year-old entrepreneur made a power move, purchasing a stunning 6,111-square-foot Mediterranean-style mansion in Tarzana, California. Dubbed her “dream palace,” the $3.5 million estate boasts six bedrooms, seven bathrooms, a movie theater, and a sparkling pool, reflecting her playful yet luxurious sensibilities. This investment not only provided a comfortable family home but also showcased her growing financial independence.

Jojo’s signature bows, launched in 2016, became an instant phenomenon. But her vision extended far beyond colorful hair accessories. Partnering with major retailers like Walmart, Target, and Amazon, she established a diverse merchandise empire, encompassing clothing, toys, and accessories, all emblazoned with her iconic style. This strategic move secured a significant revenue stream, tapping into the ever-growing demand for her brand amongst young fans.

JoJo Siwa Net Worth: How Much Is She Worth?
Image source

Jojo’s YouTube channel, launched in 2016, is a powerhouse with over 12 million subscribers and billions of views. This digital platform serves as a lucrative source of income through advertising, sponsorships, and product placements. Her engaging vlogs, music videos, and challenges not only entertain fans but also showcase her entrepreneurial spirit, promoting her merchandise and collaborations.

While details of Jojo’s specific stock and bond holdings remain private, she has openly discussed investing a portion of her income in the stock market. This wise decision allows her to diversify her wealth and build long-term financial security. Additionally, her investment in gold suggests a strategic approach to asset allocation, hedging against potential economic fluctuations.

Jojo Siwa’s story transcends entertainment. She embodies the spirit of a young entrepreneur, demonstrating how talent, hard work, and smart financial decisions can pave the way for success. Her diverse asset portfolio, encompassing real estate, brand partnerships, and digital investments, inspires young fans to think beyond traditional career paths and explore the world of business.


JoJo Siwa’s journey began on the dance competition show “Dance Moms,” where her vibrant personality and signature giant bows captured hearts. In 2016, a pivotal collaboration with Claire’s saw the birth of the JoJo Siwa bow phenomenon. The brightly colored, sequined bows became instant bestsellers, propelling JoJo’s image beyond the show and establishing her as a brand. This collaboration, driven by listening to her young audience and offering playful, affordable accessories, laid the foundation for future partnerships.

In 2017, a dream collaboration came true for JoJo as she joined forces with Nickelodeon. This multi-year partnership was a match made in entertainment heaven. Both shared a commitment to fun, positivity, and empowering young audiences. JoJo appeared on beloved shows like “Lip Sync Battle Shorties” and “The Thundermans,” further solidifying her connection with young viewers. Additionally, a line of branded merchandise and the animated series “The JoJo & BowBow Show Show” cemented her status as a pop culture icon.

JoJo Siwa Net Worth: How Much Is She Worth?
Image Source

JoJo Siwa’s collaborative spirit reached new heights in 2019 with a partnership with retail giant Walmart. This collaboration made her vibrant merchandise, including clothing, accessories, and toys, accessible to a wider audience at affordable prices. This move showcased her keen understanding of her fan base and commitment to inclusivity.

Another unique collaboration saw JoJo partnering with Crayola in 2020. This collaboration wasn’t just about putting her name on crayons; it was about inspiring creativity and self-expression through color. This partnership resonated with fans, reminding them that individuality and artistic exploration are valued.

JoJo’s collaborations aren’t limited to products. Recognizing the importance of giving back, she’s teamed up with organizations like the USO and St. Jude Children’s Research Hospital. These partnerships allow her to spread cheer and support causes close to her heart, highlighting her philanthropic spirit and inspiring fans to make a difference.

Awards and Nomination

JoJo Siwa first rose to prominence in 2015 on the reality show “Dance Moms,” showcasing her dance prowess and charismatic personality. While her time on the show was marked by both challenges and triumphs, it undoubtedly played a role in propelling her into the spotlight. In 2017, Siwa’s infectious single “Boomerang” became a viral sensation, garnering her a Kids’ Choice Award for Favorite Viral Music Artist – a fitting validation of her online traction and breakout single.

As JoJo Siwa’s career diversified, her achievements transcended traditional entertainment awards. Her positive influence and unwavering support for the LGBTQ+ community earned her inclusion on Time’s annual list of the 100 most influential people in the world in 2020. This recognition highlighted her impact beyond entertainment, acknowledging her role as a positive role model for young people.

JoJo Siwa Net Worth: How Much Is She Worth?
Image source

JoJo Siwa’s artistic talents further shone in 2022 with nominations for Emmy Awards in two categories. Her choreography in “Siwas Dance Pop Revolution” showcased her creative vision and earned her a nomination for Outstanding Choreography. Additionally, the music direction and composition of “The J Team,” a film featuring Siwa, received a nomination for Outstanding Music Direction and Composition for a Live Action Program. These nominations solidified Siwa’s creative capabilities, extending her recognition beyond performance to artistry.

Further demonstrating her multifaceted talents, Siwa joined the prestigious judging panel of “So You Think You Can Dance” in both its seventeenth and eighteenth seasons, inspiring and mentoring aspiring dancers with her expertise and infectious enthusiasm.

In 2022, JoJo Siwa’s unwavering commitment to anti-bullying advocacy was recognized with the Gamechanger Award from GLSEN. This award cemented her status as a powerful voice for inclusivity and kindness, using her platform to make a positive impact on the lives of others.

Significant Life events

Born in Omaha, Nebraska in 2003, Joelle Joanie Siwa was destined for the spotlight. Her mother, Jessalynn, a dance instructor, nurtured her daughter’s natural talent, enrolling her in dance classes at an early age. JoJo’s innate energy and undeniable charisma quickly shone through, leading her to compete in various regional dance competitions.

In 2013, a ten-year-old JoJo embarked on her national television debut, appearing on “Abby’s Ultimate Dance Competition.” While eliminated in the top five, her bubbly personality and signature bows caught the attention of audiences, setting the stage for her next big adventure.

JoJo Siwa Net Worth: How Much Is She Worth?
Image Source

The following year, JoJo joined the cast of the reality dance show “Dance Moms,” becoming an instant fan favorite. Though subjected to criticism from the show’s demanding instructor, Abby Lee Miller, JoJo’s unwavering confidence and infectious smile endeared her to viewers. Her signature bows, colorful attire, and quirky catchphrases like “It’s JoJo time!” became pop culture phenomena, transcending the boundaries of the show and capturing the hearts of young fans everywhere.

In 2016, JoJo transitioned from reality TV star to budding pop star with the release of her debut single, “Boomerang.” This anti-bullying anthem, with its catchy melody and vibrant music video, became a viral sensation, garnering over 950 million views on YouTube. This marked the beginning of a prolific music career, with hit singles like “Kid in a Candy Store” and “Hold My Hand” cementing her status as a children’s music icon.

But JoJo Siwa’s ambitions extended beyond music. In 2016, she launched her line of vibrant bows, a product that resonated deeply with her young fans. This was just the beginning of her entrepreneurial journey. From clothing and accessories to backpacks and plush toys, the “JoJo Siwa” brand expanded into a multi-million dollar empire, solidifying her status as a young business mogul.

In 2021, JoJo publicly came out as a member of the LGBTQ+ community, using her platform to advocate for acceptance and inclusion. This act of courage resonated deeply with her fans, many of whom found comfort and inspiration in her vulnerability. Since then, she has actively participated in LGBTQ+ pride events and used her voice to promote understanding and equality, becoming a powerful role model for LGBTQ+ youth.

Beyond music and entrepreneurship, JoJo has explored various avenues, showcasing her versatility. She competed in “Dancing with the Stars,” participated in the military-style challenge show “Special Forces,” and even voiced characters in animated films. These diverse endeavors demonstrate her willingness to challenge herself and explore new frontiers, captivating audiences across different mediums.

Impact and legacy

Joelle Joanie Siwa burst onto the scene in 2013 at the tender age of 11, captivating audiences with her bubbly personality and undeniable talent on the reality show “Dance Moms.” Her infectious enthusiasm and signature bows quickly made her a fan favorite, propelling her into the spotlight. Fast forward to 2016, and Siwa had her own Nickelodeon series, “JoJo’s D.R.E.A.M. Team,” further solidifying her status as a teen idol.

JoJo Siwa’s impact extends far beyond the realm of reality TV and catchy tunes. Her vibrant fashion choices, with oversized bows taking center stage, became a symbol of self-expression and individuality. Kids everywhere were rocking colorful bows, inspired by their idol’s unapologetic embrace of her unique style. This wasn’t just about fashion; it was about empowering young people to be themselves, regardless of societal expectations.

JoJo Siwa Net Worth: How Much Is She Worth?
Image source

JoJo Siwa’s music career took off alongside her rise to fame. Her upbeat, catchy songs like “Boomerang” and “Kid in a Candy Store” resonated with young audiences, promoting messages of positivity, kindness, and self-love. Her energetic live performances were a spectacle of color and fun, further solidifying her connection with her fans.

In the age of digital influence, Siwa has mastered the art of social media engagement. With millions of followers across platforms like YouTube and Instagram, she uses her voice to connect with fans, share glimpses into her life, and spread positive messages. This direct connection with her audience has fostered a sense of community and belonging, making her fans feel seen and heard.

Siwa’s impact goes beyond entertainment. She has become a vocal advocate for the LGBTQ+ community, using her platform to promote inclusivity and acceptance. This resonates deeply with young fans who are navigating their own identities and seeking positive role models. Her courage to speak up for what she believes in has inspired countless individuals to embrace their true selves.

Siwa’s entrepreneurial spirit shines through her diverse business ventures. From her signature bows and merchandise lines to her own line of dolls and accessories, she has built a brand around her unique persona. This demonstrates her business acumen and inspires young fans to pursue their dreams and aspirations.

What is JoJo Siwa’s Net Worth?

JoJo Siwa’s net worth is estimated to be around $20 million.

Where and when was JoJo Siwa born?

Joelle Joanie Siwa was born on May 19, 2003, in Omaha, Nebraska.

Did JoJo Siwa always love performing?

Yes! From a young age, JoJo participated in dance competitions and even started her own YouTube channel.

What is JoJo’s coming-out story?

In 2021, JoJo revealed her relationship with Kylie Prew, publicly identifying as part of the LGBTQIA+ community.

Does JoJo Siwa have any pets?

JoJo loves animals and has several dogs, including BowBow, Pumpkin,

What are JoJo Siwa hobbies outside of entertainment?

JoJo enjoys baking, crafting, and spending time with family and friends.

What causes does JoJo support?

JoJo is passionate about supporting children’s hospitals, bullying prevention, and LGBTQIA+ rights.

What is the JoJo Siwa Childhood Cancer Foundation?

Established in 2016, the foundation raises funds for research and family support related to childhood cancer.

How does JoJo Siwa use her platform for good?

JoJo speaks out on important issues, volunteers for charity, and encourages fans to embrace their individuality.

How did JoJo Siwa rise to fame?

As a child, she appeared on the reality show “Dance Moms” and gained attention for her vibrant personality and signature bows.

What is JoJo Siwa known for now?

JoJo is a multi-talented entertainer, venturing into singing, acting, writing, and even Broadway!

What are some of JoJo Siwa biggest hits?

“Boomerang,” “Kid in a Candy Store,” and “High Top Shoes” are just a few of her catchy tunes.

Who has JoJo worked with?

She has collaborated with artists like Nick Jonas, Demi Lovato, and even rapper Saweetie.

Has JoJo Siwa been in any movies?

Yes! JoJo starred in the Nickelodeon film “The J Team” and appeared in “Blending Christmas.”

Does she have JoJo Siwa own merchandise line?

Absolutely! From bows and clothes to toys and accessories, JoJo’s brand is everywhere.

What awards has JoJo Siwa won?

JoJo has won numerous awards, including Nickelodeon Kids’ Choice Awards and Teen Choice Awards.

Has JoJo Siwa been featured on any prestigious lists?

Yes! She has appeared on Forbes’ “30 Under 30” list and Time Magazine’s “100 Most Influential People” list.

What does being a role model mean to JoJo Siwa?

JoJo understands the power of influence and strives to inspire others to be themselves and embrace their differences.

How has JoJo impacted the world?

She has challenged stereotypes, promoted self-acceptance, and advocated for important causes, inspiring fans worldwide.

What is JoJo Siwa legacy likely to be?

JoJo’s positive message, entrepreneurial spirit, and artistic abilities will likely pave the way for future generations.

Who taught JoJo Siwa to dance?

Her mom, Jessalyn Siwa, who is also a choreographer and dance teacher.

What is JoJo Siwa signature catchphrase?

“It’s JoJo Time!”

What is JoJo Siwa afraid of?

Public speaking!